1. Write Great Content:
Don’t just write good content. Write ‘GREAT’ content & establish your thought leadership in your industry. Your customers must see you as an industry leader who knows about its business very well. It’s plain simple. As you become a trusted resource for information, users will be more likely to buy your services.
2. Social Media:
Social media is an excellent platform to promote your website or blog.Due to this reason social media has now become an important SEO tool and is being used quite effectively by businesses to get more traffic to their websites & generate business leads.
3. Optimize for Keywords: Use keyword research tools like ‘Google Adwords’ to find out how people are searching for your products or services. Understand which keywords are driving most of the traffic to your website.
4. Title, Meta-tags, Meta-Description: Use a proper and relevant tile for every page of your website.Your description should clearly state what your page is written about, and must be engaging enough to generate users’ interest. Also, don’t forget to use ‘Alt text’ for images.
5. Monitor Performance: Use & regularly monitor tracking tools like Google Analytics to see how users are interacting with your website.SEO is a slow process & takes time as well as efforts. However, once you have taken the necessary steps, you start getting results within a span of few months.
UCL Domain
Stick with UCL. One of the many advantages of having a website under ucl.ac.uk is that search engines recognise it as well-established, unbiased and authoritative, so your site is given extra weighting by search engines simply by being affiliated with it.
There is
White Hat SEO and Black hat SEO
An SEO tactic, technique or method is considered as White Hat if it follows the followings
- If it conforms to the search engine's guidelines.
- If it does not involves any deception.
- Good SEO content has three primary characteristics:
- Offers useful information presented in an engaging format to human readers
- Boosts search engine rankings
- Attracts plenty of links from other sites
Black Hat or Spamdexing
- Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
- Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is called Meta tag stuffing.
- Creating low-quality web pages that contain very little content but are instead stuffed with very similar key words and phrases. These pages are called Doorway or Gateway Pages
- In April 2011, Google's algorithm change devalued keyword and keyphrase "spam" in favor of more nuanced means of determining a web site's value to viewers. This update sent ripples throughout the Internet.
Page Title
Give your page a relevant, and short but descriptive title. The page title appears in the browser's title bar, in the user's favourites menu if they bookmark or share your page, and usually in search engine results.
6. Back Links
Seek opportunities to create "back links". Back links are simply links from related websites (i.e. outside UCL) which point back to your website. Search engines see these links as verification that your site is both relevant and important, so when possible ensure back links come from high profile organisations.
9. Non-text Content
Images count. For that matter, so do videos and audio podcasts. If you hadn't noticed, search engines index all of them now, and when a user does a web search, image and video results are often presented intertwined with traditional web page results. You double your exposure when posting videos as your site appears when a user searches either YouTube or Google.
1. Content is (still) king
Write relevant, engaging content that has value to your site visitors. Write for the user first and the search engines second. Always be asking yourself "Would my site's vistors want to share this content with their friends and colleagues?"
The newer your website is, the more patient you will need to be. It takes time to build authority and trust, and until you’ve developed both, you shouldn’t expect to outrank older, more established sites.
Keyword Planning
Determine search keywords for which you want your site to rank highly for and make sure those keywords appear several times on the page in prominent places, such as the page title, sub-headers and links.
Set-up and use Google Webmaster Tools. To find out, among other things, what keywords your site is ranking for and which other sites are linking to yours.
Meta Data
Add meta data to all site pages. Meta data, such as your page's subject, keywords and description is not normally seen by site visitors, but exists "behind the scenes" in the source code. Meta text is not counted as a factor in your external (e.g. Google) search engine rank, but the page description you give may be used as the "snippet" blurb displayed on search results pages. Conversely, meta text is used to determine UCL internal search ranking.
There are following tasks which should be taken care by SEO experts
- On Page optimization - Page Title, copy writing, Call to action etc.
- Keyword research - Building a list of key-phrases relevant to your business
- Off Page Optimization - Blogs, Press Releases, Article Submissions
- The same things that catch a visitor's eye will get a search engine's attention.
- This is the end of this tutorial and I hope now you have a good knowledge and at least you would need any other help to optimize your web site.
- You have learnt how to optimize keywords, title, alt, meta tags, anchor and other text from SEO point of view. You also have learnt importance of having good content in your web site and in Miscellaneous Techniques chapter we have suggested you other important points which will help you to optimize your web site
Search engines perform several activities in order to deliver search results
- Processing - When a search request comes, the search engine processes it . i.e. it compares the search string in the search request with the indexed pages in the database.
- Indexing - is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
- Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.
- As well as the viewable text, SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.
- When you search any keyword using a search engine then it displays thousands of results found in its database
- SEO is the process of designing and developing a web site to attend a high rank in search engine results.