Make your content engaging for visitors. The more engaging it is, the longer people will stay on your site, and high viewing times signal to search engines that your site deserves good rankings.
Create videos. They increase the amount of time that people spend on your site and also allow you to get links from video sharing sites.
Create stats/charts/graphs/infographics. People are more likely to share and link to these types of content than plain written content.
UCL Domain
Stick with UCL. One of the many advantages of having a website under ucl.ac.uk is that search engines recognise it as well-established, unbiased and authoritative, so your site is given extra weighting by search engines simply by being affiliated with it.
Target relevant keywords. The more relevant your keywords are, the easier and quicker it is to rank for them, and the higher the percentage of visitors who will become buyers.
Target keywords with commercial intent. You want visitors who are ready to spend money rather than those who are just looking for information.
Long-tail keywords are a great source of traffic. It’s quicker and cheaper to rank for longer, specific keyword phrases, and more than 40% of searches are comprised of four or more words.
Dedicate 1 page of your website to each keyword that you’re targeting. Doing so makes it simpler
