Page Title

Give your page a relevant, and short but descriptive title. The page title appears in the browser's title bar, in the user's favourites menu if they bookmark or share your page, and usually in search engine results.

6. Back Links

Seek opportunities to create "back links". Back links are simply links from related websites (i.e. outside UCL) which point back to your website. Search engines see these links as verification that your site is both relevant and important, so when possible ensure back links come from high profile organisations.
  • Set-up a Google+ page for your business. Doing so builds trust with Google and improves rankings for localised keywords.
  • Diversify your traffic sources. Google is a great source of traffic but being 100% reliant on them for visitors puts you in a vulnerable position.
  • Use Pay Per Click in addition to SEO. If you can afford to do both, then do both, as although PPC can be costly, you can get visitors to your site straight away for any keywords that you want.

    • 9. Non-text Content

    Images count. For that matter, so do videos and audio podcasts. If you hadn't noticed, search engines index all of them now, and when a user does a web search, image and video results are often presented intertwined with traditional web page results. You double your exposure when posting videos as your site appears when a user searches either YouTube or Google.

    Think Social

    Posted on

    Thursday, October 16, 2014

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