1. Content is (still) king
Write relevant, engaging content that has value to your site visitors. Write for the user first and the search engines second. Always be asking yourself "Would my site's vistors want to share this content with their friends and colleagues?"
The newer your website is, the more patient you will need to be. It takes time to build authority and trust, and until you’ve developed both, you shouldn’t expect to outrank older, more established sites.
Keyword Planning
Determine search keywords for which you want your site to rank highly for and make sure those keywords appear several times on the page in prominent places, such as the page title, sub-headers and links.
Set-up and use Google Webmaster Tools. To find out, among other things, what keywords your site is ranking for and which other sites are linking to yours.
Meta Data
Add meta data to all site pages. Meta data, such as your page's subject, keywords and description is not normally seen by site visitors, but exists "behind the scenes" in the source code. Meta text is not counted as a factor in your external (e.g. Google) search engine rank, but the page description you give may be used as the "snippet" blurb displayed on search results pages. Conversely, meta text is used to determine UCL internal search ranking.
